Is the Prosperity Film Bullshit? That’s what you wanted to know right, that is why you searched those words? You are wondering if the message of this new doc that is sweeping through the internet, blogs, social media, and finance columns and injecting them with new fervor is legit or if, like so many others out there it is a half-baked piece of footage that only tells a part of the picture. The answer to that question is a definitive, deafening, decisive –no, Prosperity isn’t bullshit.
Now if that is all you wanted to know you can go about your day feeling satisfied, you know that Prosperity is not a bunch of mumbo jumbo. However, if you want to know more, crave the knowledge of just what makes the Prosperity film bullshit-proof even then by all means read on as we discuss the doc that’s taking the finance world by storm.
Prosperity, the newest documentary from Well.org and Pedram Shojai is built around the exploration, not of an event or a tragedy like many docs, but of an economic mindset. That might not sound like the most interesting thing in the world to you, perhaps finances bore you or you have enough trouble keeping your head above water that watching an hour and change might seem not worth it, but we urge you to do so. Where other documentaries may have an unspoken biased in the directing, editing, heck even the filming of their subject matter, Prosperity makes it clear what its intentions are from the get-go.
Capitalism should be familiar to you, it’s the economic model that most all of the world is operating under. While it is easy (though incorrect) to say that money is the root of all evil, or that capitalism is the problem with the world, the truth is much more complicated to navigate. That the model is fine, its people and businesses who have used the system for the sole purpose of profit. The model that Prosperity offers is a conscious variant on capitalism. An economic model with a conscious could be responsible for wonderful things, maybe even saving the world… at least according to the Prosperity film. Bullshit? No bull.
Conscious capitalism, briefly, is the idea that profit while important doesn’t have to be the be all end all of business. That through value systems larger than just ‘What gets the best return?’ companies can make money and also make a better environment for employees, or reduce the environmental impact of their actions, or so much more. Conscious capitalism asks for more responsibility on behalf of corporations, sure, but the net gain for all is so huge.
Pedram Shojai guides the audience through numerous examples of conscious capitalism in action. He speaks with the founders of Whole Foods Market and Terracycle, companies that from their inception are built around ideals. In the case of Terracycle, it’s to recycle materials that are notoriously difficult to do so. It’s a green endeavor from the ground up!
Looking at other businesses shows the other ways people can engage in conscious capitalism and better prosper. You don’t need to be a CEO big shot to operate in the conscious capitalism sphere. Companies like Studio Movie Grill are a part by supporting their employees’ various charitable endeavors. This is determined by individuals within the company planning events or movements like can food drives. Smaller scale, more local efforts but they have real positive impact.
All of this is meant to get across the idea that conscious capitalism is a system that all can take part in. Simply purchase from conscious businesses when able, bring your own personal ideals or values to work and together you may achieve much more. Pedram Shojai’s goal isn’t to alert the audience of any specific charity, or populace that need help more than others (though there are plenty of those!), instead he is bringing to attention an entire worldview that can have large, positive ramifications for the world. Prosperity isn’t bullshit, it is the necessary future of capitalism if we want to spend our dollars and still have a planet to spend them on.